So, what happens when one of the world’s most polarizing reality stars drops into Mississippi for a perfume signing? Answer: You get flashing lights, flashing phones, and a whole lot of sparkly outfits.

Northpark Mall in Ridgeland rolled out the red carpet — plus an ambulance, fire truck, and multiple police cruisers — for Kim Kardashian’s appearance at Belk to promote her perfume, True Reflection. Fans who shelled out $95 for the fragrance got the chance to meet the star between 6 and 8 p.m., and let’s just say the turnout didn’t disappoint.